Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In – Adweek

Adweek

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In Adweek “Experiential work is where the rubber hits the road—where advertising meets the Amazon review, quote unquote,” says Denise Wong, president of George P. Johnson Experiential Marketing. “We can not only go out with a brand's message and promise, but …