Emotional fuel at SXSW – AdAge.com (blog)


AdAge.com (blog)

Emotional fuel at SXSW
AdAge.com (blog)
Brand activations at SXSW, considered by some the Super Bowl of experiential marketing, have shown yet again why experiential, once viewed as an ancillary piece of a client's marketing mix, has become the core. Experiential marketing literally brings a …

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